如何强化一般图书的发行陈增平随着我国社会主义市场经济体制的逐步建立，图书发行市场的竞争也日趋激烈，基层新华书店传统的经营模式和“官商”作风面临着前所未有的挑战。笔者通过近年来工作的实践与探索，认为，基层书店图书发行工作能否取得较好的经济效益和社会效益... How to Strengthen the Distribution of General Books Chen Zengping With the gradual establishment of China’s socialist market economic system and the increasingly fierce competition in the book distribution market, the traditional management mode of Xinhua Bookstore at the grass-roots level and the style of “official business” are facing unprecedented challenges. Through the practice and exploration of the work in recent years, the author thinks that the bookstore issue of grass-roots bookstores can achieve better economic and social benefits ...