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近些年,以草根为旗帜标向的电视平民化浪潮以强劲的势头席卷电视荧屏。充满草根气息,关注民众生态,推崇百姓路线的电视平民化趋向已成为当今中国电视发展一种引人注目的文化现象,也成为传媒学界亟待深入研究探讨的一大课题。本文对电视平民化现象产生的动因、表现形态及其文化内涵进行初探,以期抛砖引玉,促进这方面的研究。
In recent years, the tide of TV popularization oriented by grassroots has swept the TV screen with strong momentum. The popularization trend of television which is full of grassroots atmosphere, paying attention to people’s ecology and promoting people’s route has become a striking cultural phenomenon in the development of television in China today. It has also become a major issue urgently needed by the media academy to conduct in-depth study and discussion. This paper probes into the motivation, form and cultural connotation of the television civilians phenomenon in order to promote the research in this area.