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我国房地产行业经历30年的改革发展,实现了高速增长,为推进城市化进程和国民经济的发展,作出了重要的贡献。当前,房地产行业的上半场已经结束,开始进入下半场。市场法则永远是优胜劣汰,上半场的输赢不是最后的结果,下半场才是真正见分晓的时刻。进入到房地产行业的下半场,房地产开发企业如果还是原地踏步恐怕会被淘汰出局,转型升级成为重要课题。那么,房地产企业应该如何转型?适应性转型,顺应市场变化适应性转型,不是愿不愿意转型,而是必须转型。房地产企业既要适应新型城镇化的
China’s real estate industry experienced 30 years of reform and development, achieving rapid growth, in order to promote the process of urbanization and national economic development, made an important contribution. At present, the first half of the real estate industry has ended, began to enter the second half. The market rule is always the survival of the fittest, winning or losing the first half is not the final result, the second half is the real moment of truth. Into the second half of the real estate industry, real estate development companies if it is still on the mark I am afraid will be eliminated, restructuring and upgrading become an important issue. So, how should the real estate business restructuring? Adaptable restructuring, adapting to changes in the market adaptable, not willing to restructuring, but must be transformed. Real estate enterprises must adapt to the new urbanization