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目前,全面建设小康社会、推进社会主义现代化的步伐不断加快,群众收入增长,民众的文化娱乐支出不断增加,并逐渐向高层次的精神文化需要转移。在这样的背景之下,以《同一首歌》、《中华情》、《欢乐中国行》等为代表的一批音乐文化类演出大行其道,既应和了群众文化消费、城市营销宣传、企事业形象传播和文化创意产业发展的需要,又取得了不俗的社会效益与经济效益。
At present, the pace of building a moderately prosperous society in an all-round way and promoting socialist modernization have been accelerating. The mass income and the expenditure on cultural entertainment of the general public have been on the increase and gradually shifted to higher-level spiritual and cultural needs. Under this background, a group of music and cultural performances represented by the same song, Chinese love and Happy China line are popular both for the cultural consumption of the masses, for urban marketing and promotion, for enterprises and institutions Image transmission and cultural and creative industries, but also achieved good social and economic benefits.