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本文认为 ,国家通用语言文学的传承和普及 ,集中体现在传媒语言的规范化和吸引力上 ,并发挥着重要的精神引领功能和文化导向作用。因此作者从广播电视的根本属性、语言传播的重要地位和有声语言的个性把握三个方面论述了传媒语言引领价值的本土意义。同时 ,结合我国广播电视有声语言传播中存在的现实问题 ,给予了必要的关注与反正。
This article argues that the inheritance and popularization of the national linguistic and linguistic culture is embodied in the standardization and attraction of the media language and plays an important role in guiding the spirit and culture. Therefore, the author discusses the local significance of media language leading value from three aspects: the fundamental attribute of radio and television, the important position of language transmission and the individuality of the vocal language. At the same time, with the reality of radio and television broadcasting in our country, we have given the necessary attention and anyway.