传统媒体中央电视台:广告收入突破百亿,捍卫了传统媒体的尊严中央电视台“品牌化”战略已经写进《国家“十一五”文化发展规划纲要》。这是迄今为止我国颁布的第一个文化发展纲要。这意味着“中央电视台的频道品牌化”战略已经不仅是央视自我发展的目标,而且已经上升为国家文化发展战略的一个重要组成部分。2007年的中央电视台在“相信品牌的力量”的基础上, Traditional media CCTV: advertising revenue exceeded 10 billion to defend the dignity of traditional media CCTV “brand” strategy has been written into the “national” Eleventh Five-Year “cultural development plan.” This is the first outline of cultural development promulgated by our country so far. This means that the “CCTV channel branding” strategy has not only become the goal of CCTV’s self-development, but has also risen to become an important part of the national cultural development strategy. CCTV in 2007 on the basis of “trust the power of the brand”