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中国书法艺术历史悠久,是中华文明的重要成果之一。书法不仅具有基本的文字功能,在平面设计中,书法的应用体现了其独特的艺术和审美功能。书法体现了中华文化特色,融合了中国各个时代的艺术特色和各个民族的风格,随着现代招贴设计的不断应用,书法在平面设计中的作用凸显。本文在对中国书法特色进行概述的基础上,重点分析了中国书法在招贴设计中的应用情况和作用。
Chinese calligraphy has a long history and is one of the important achievements of Chinese civilization. Calligraphy not only has the basic function of writing, in graphic design, the application of calligraphy reflects its unique artistic and aesthetic functions. Calligraphy embodies the Chinese cultural characteristics, combines the artistic features of each era in China and the style of all ethnic groups. With the continuous application of modern poster design, the role of calligraphy in graphic design is highlighted. Based on an overview of the characteristics of Chinese calligraphy, this paper mainly analyzes the application and function of Chinese calligraphy in poster design.