—一个市场研究专家试图用数据证明消费者的洞察多么有意义,而一个战略管理咨询专家则强调一种管理逻辑或者一个成功的营销案例中隐藏的思路更有价值,竞争情报专家会指出了解竞争者(无论是领导者还是跟随者)的资源状况与营销计划可以直接帮助企业找到有效对策。但是,所有这些角度实际上可能只是一些典型的顾问之见,而且各类现代咨询均是某些角度的专业工作,其价值在乎借助专门工具而得到某些方面的专业发现,其缺失也正在于专执一端或偏于强调某些专业视角,而忽略了企业营销决策者的立场与境遇。 - A market research expert trying to use data to prove how meaningful consumer insight, and a strategic management consultant stressed that a management logic or a successful marketing case hidden ideas more valuable, competitive intelligence experts will point out understanding of competition The resource status and marketing plan (whether leader or follower) can directly help companies find effective countermeasures. However, all of these perspectives may actually be just the opinions of some typical consultants. Moreover, all kinds of modern counseling are professional work in certain angles whose value depends on the specialized discovery of certain aspects of specialized tools. The missing part lies in Dedicated one or more emphasis on some professional perspective, while ignoring the corporate marketing decision-makers position and situation.