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当前,我国休闲农业正处于加速发展和全面提质阶段,这种发展趋势既符合我国目前经济转型的客观要求,又符合我国休闲农业自身发展的实际需要。休闲农业发展的加速与提质意味着总量规模扩大、内涵质量提高、发展动力增进,特别是运行中的问题与矛盾需要得以不断治理和解决。从现实来看,我国休闲农业发展仍然存在一系列困难和问题:运行成本高、投资收益低,短期行为多、长期行为少,规模扩张慢、品牌成长难。归根到底,笔者认为这些问题主要还是“休闲”与“非休闲”之间的矛盾问题,需要从长计议加以思考和解决。
At present, China’s leisure agriculture is in an accelerated stage of development and comprehensive quality improvement. This development trend not only meets the objective requirements of China’s current economic restructuring, but also meets the actual needs of our country’s leisure agriculture. The acceleration and improvement of the development of leisure agriculture mean that the total scale is expanded, the quality of connotation is improved and the development power is promoted. In particular, the problems and contradictions in operation need to be constantly solved and resolved. From a practical point of view, there are still a series of difficulties and problems in the development of China’s leisure agriculture: high operating costs, low investment returns, more short-term behaviors, less long-term behavior, slow expansion of scale and difficulty in brand growth. In the final analysis, I think these issues are mainly the contradictions between “casual” and “non-casual” issues that need to be considered and resolved through long deliberation.