在当今商品社会中,色彩包装竞争极为激烈,同时也推动了生产与消费的发展,包装已成为了人民日常生活当中必不可少的部分,往往那些成功的让人印象深刻的包装,色彩在其中扮演了重要作用,至于如何成功的运用色彩,就是值得我们来关注的地方,本文主要针对色彩在包装设计中的广泛应用进行探讨。 In today’s commodity society, color packaging is extremely competitive and at the same time driving production and consumer spending, packaging has become an integral part of people’s daily lives, often in the form of successful, impressive packaging in which color Plays an important role, as for how to use the color successfully, it is worth our attention to the place, this article focuses on the color in the packaging design of a wide range of applications to explore.