目前,电信企业的竞争已转向服务竞争,其中大客户服务水平的高低将成为成败的关键。笔者对目前国内电信企业大客户情况进行了适当的分析,通过对大客户流失的原因进行分析入手,然后结合自身工作实践探讨提高大客户忠诚度、降低大客户流失率,从而提高大客户服务营销水平的办法。 At present, the competition of telecom enterprises has turned to competition in services, in which the level of major customer service will become the key to success or failure. The author of the domestic telecom enterprises, the situation of large customers conducted a proper analysis of the reasons for the loss of large customers to start with, and then combined with their own work to explore ways to improve customer loyalty, reduce the loss of large customers, thereby improving customer service marketing Horizontal approach.