随着市场竞争的日趋激烈,许多企业在选择新项目时,都将跟光投向高、精、尖产品。不愿意生产小的产品,研究小的项目,认为小产品,小项目利润低、影响小,难以开拓大市场和创出高效益。其实并非如此,于平常项目中推出知名品牌,同样出是一种经营策略。小产品如能适应市场,满足消费者的需要,同样也能闯出大市场。大市场与小产品之间,充满着发展的哲理。很多企业的成功之路可以给我们许多启示。小生意做出大文章 19年前,当改革开放的春潮刚刚在神州大地涌动,北京前门大栅栏地区出现二分钱一碗的“大碗茶”时,有谁会看好这蝇头小利?历史真像个魔术师,19年后的今天,在相当一部分昔日很是辉煌的国有集体企业面临困境的同时,“大碗茶”摊档却已经发展成为北京大碗茶商贸(集团)公司。拥有1个总公司、2个分公司、2家合资企业、10个门市部、1个“老舍茶馆”、1个“大碗茶”酒家的“大碗茶”集团, With the increasingly fierce market competition, many companies will follow the light when investing in new projects, focusing on refined, sophisticated products. Reluctant to produce small products, research small projects, that the small profits of small projects, small projects, the impact is small, it is difficult to open up the market and create high efficiency. In fact, not the case, the introduction of well-known brands in normal projects, the same is a business strategy. If small products can adapt to the market to meet the needs of consumers, the same can also break the big market. Between the big market and the small products is full of the philosophy of development. Many companies can give us much inspiration for the road to success. Small business 19 years ago, when the spring tide of reform and opening up just surging in the Divine Land, Beijing front door Dashilan appear penny a bowl of “bowl of tea ”, who would like this small petty Lee? History is really like a magician, 19 years later today, a considerable part of the former glory of state-owned collective enterprises are facing difficulties at the same time, “Bowl tea ” stall has become the Beijing Bowl tea business ( Group) company. It owns 1 head office, 2 branches, 2 joint ventures, 10 outlets, 1 “Lao She Teahouse”, 1 “Bowl Tea” and “Restaurant Bowl Tea”