品牌,是藉以辨认某个生产者或销售者的产品或劳务的一种名称、名词、标记、符号、设计,或者是它们的组合运用。品牌的最初产生是为了适应销售者处理订单方便的需要,渐渐成为与对手区别和竞争的标记。品牌发展到今天,最大的功效还在于很好的品牌有利于宣传企业的产品质量,吸引忠实顾客,并帮助建立良好的企业形象。所以,以价格竞争为优势的无品牌策略已很少为现代企业所采用。 A brand is a name, a noun, a mark, a symbol, a design, or a combination thereof that identifies the product or service of a certain producer or seller. The initial production of the brand was to meet the needs of sellers to deal with the convenience of orders and gradually became a mark of differentiation and competition with their opponents. The biggest effect of the brand development to date is that a good brand is conducive to promoting the quality of the company’s products, attracting loyal customers, and helping establish a good corporate image. Therefore, non-brand strategies that take advantage of price competition have rarely been adopted by modern companies.