上海《青年报》创刊于1949年,是新中国第一份青年报纸,伴随了几代上海人成长。加世纪80年代,《青年报》一度达到99万份的发行量。但在90年代以后,报纸经营逐渐走下坡路,陷入了困境。2003年9月,上海《青年报》成功引入雄厚资本,全面启动了改扩版和经营创新计划。广告经营上,短短1年时间,上海《青年报》广告收入有了10倍以上的增长,2004年实现年收入1亿元以上,一举跻身上海报纸三强,被业界称为“上青报现象”。 Shanghai Youth Daily was first published in 1949 and is the first youth newspaper in new China with generations of Shanghai people growing up. In the 1980s, “Youth Daily” once reached 990000 copies of circulation. However, after the 1990s, the newspaper business was gradually declining and was in a dilemma. In September 2003, the “Shanghai Youth Daily” successfully introduced abundant capital and fully launched the reform and expansion plan and business innovation plan. Advertising business, just a year, Shanghai Youth Daily advertising revenue has more than 10 times the increase in 2004 annual income of 100 million yuan or more, in one fell swoop among the top three newspapers in Shanghai, the industry as the “Green News phenomenon”.