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本文通过分析网络消费者权益的新特点以及对消费者权益产生的影响,概括出现实网络交易中消费者权益保护的现实困境,并就构建网络交易中消费者权益的相关保护机制提出对策建议。
By analyzing the new features of online consumers ’rights and interests and the impact on consumers’ rights and interests, this article summarizes the realistic dilemma of protecting consumers ’rights and interests in real-time online transactions and puts forward countermeasures and suggestions on how to establish the relevant protection mechanisms for consumers’ rights and interests in online transactions.