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2002年全国房地产广告投放量突破百亿大关,超过药品广告,名列我国商品广告第一,改变了广告市场格局。2005年受政府对房地产业宏观调控影响,全国房地产广告投放额为127.4817亿元,比上年增长1.73%。自2002年后,连续3年广告业投放额第一的位置首次下降为第三。房地产广告中存在不
In 2002 the national real estate advertising volume exceeded 10 billion mark, more than drug ads, ranked first in China’s commodity advertising, changing the advertising market structure. Affected by the government’s macro regulation and control over the real estate industry in 2005, the national real estate advertising volume was 12.74817 trillion yuan, an increase of 1.73% over the previous year. For the first time since 2002, the position of the advertising industry for the third consecutive year dropped to third place. There are no real estate ads