严晓怀,上海建材商城总经理,1997年11月—12月在上海大学参加工商管理培训。当前,国内建材市场“不打折、不降价做不成生意”的风气盛行。同行之间的削价竞争使顾客失去了对商品和价格的信任。严晓怀在学习《市场营销》课程后,对市场定价原理和消费者的需求心理有 Yan Xiaohuai, general manager of Shanghai Building Materials Mall, November 1997-December in Shanghai University to participate in business administration training. At present, the domestic building materials market “does not discount, do not cut prices do business” prevailing atmosphere. Price-cutting competition among peers loses customers’ trust in goods and prices. Yan Xiaohuai learning “marketing” course, the market pricing principles and consumer psychology have