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作为企业的名片,商标是具有区分性和识别性的标识。对现代企业而言,商标已远远超过本身的标识意义,作为无形资产的意义更加凸现。“即使一夜之间,全世界可口可乐的工厂被全部烧掉,但只要拥有可口可乐的商标,一夜之间又可以全部恢复。”——这是业内关于商标价值最津津乐道的一句话。随着商标价值的不断放大,侵害商标的行为也通过各种形式表现出来,如假冒、滥用、淡化等。如何保护脆弱的商标,是现代企业商标管理的重要课题。
As business cards, trademarks are distinguishing and identifying the logo. For modern enterprises, the trademark has far exceeded its own label meaning, as the significance of intangible assets more prominent. “Even overnight, Coca-Cola's factories were all burned in the world, but once you have a Coca-Cola trademark, you can fully recover overnight.” - This is the industry's most talked about trademark value. With the continuous enlargement of the value of trademarks, the acts of trademark infringement are also manifested through various forms such as counterfeit, abuse, desalination and so on. How to protect the fragile trademark is an important issue in modern corporate trademark management.