最有中国特色的广告:旺旺旺旺这个名字本身就带有好口彩的意味,“让你旺一下”是贯穿整个广告的主题,以此一招,旺旺突破了儿童膨化食品的界限,荣登逢年过节的团圆餐桌和礼品柜。相同的文化传统使台湾企业更擅长运用广告迎合中国人“图吉利爱热闹”的心理。量令人感动的广告:沟通就是理解1997年为爱立信拍了一条广告,一个年轻男孩儿从外地回到家 Most ads with Chinese characteristics: Want the name itself has a good taste means, “Let you Wangwang ” is the theme throughout the entire ad, as a move, want to break the boundaries of children’s puffed food, Celebrate the reunion of the reunion table and gift boxes. The same cultural tradition enables Taiwanese enterprises to be more adept at using advertising to cater to the Chinese ’s “love of Tuguilelli”. An impressive amount of advertising: communication is about understanding Ericsson made an advertisement in 1997, when a young boy returned home from the field