本文要讨论的是消费文化视阈下以地域性传统文化传播为特色的动画艺术生产。通过动画生产与传播中“本真性”与“市场化”之间隐关系的分析,指出消费时代基于地域性传统文化传播为特色的动画创作应该在社会意识形态的复杂关系中不断地调整自己的文化运作方式和表达方式,使之成为一个具有包容性和对话性的文化实践! This article discusses the production of animation art featuring regional traditional culture under the perspective of consumer culture. Through the analysis of the implicit relationship between “realism ” and “marketization ” in the animation production and dissemination, it is pointed out that the animation creation based on the regional traditional culture communication in the consuming age should keep in the complicated relationship of social ideology To adjust their own cultural practices and ways of expression, making it an inclusive and dialogue of cultural practices!