从高端品牌变身为低端品牌,必须慎之又慎“当高端品牌站在岔路口,是该继续向高端市场挺进,还是该放下身段,进军大众化市场?”日前在由《经理人》杂志主办的”哈佛商业评论管理论坛”上,《哈佛商业评论》高级编辑安南·拉曼抛出这样一个问题,然后为大家展示了美国第三大海鲜产品供应商 Neptune的案例。 From the high-end brand into a low-end brand, must be cautious “When the high-end brands stand at the fork in the road, is it to continue to advance to the high-end market, or should you step down to enter the mass market?” Recently organized by the “Manager” magazine On the Harvard Business Review Management Forum, Annan Raman, a senior editor at Harvard Business Review, threw out the question and showed you the case of Neptune, the third-largest seafood supplier in the United States.