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经营决策是在一定的经营思想和经营方针指导下,为达到一定的经营目标,从几个不同的执行方案中选择并决定一个现实条件下行之有效的、经济效益最佳的行动方案。经营决策是决定企业兴衰成败的关键。经营者要在瞬息万变的市场竞争中取得经营决策成功,必须具备一些重要的心理因素,才能驾驭市场,游刃有余,经受市场风云的考验和洗礼。如何取得经营决策成功?使经营决策成功的最重要的心理因素是什么,就这个问题,笔者在对经营决策心理因素进行典型调查的基础上,设计了问卷调查量表,对四十二位工商企业经营者(包括受中央表彰的优秀厂长、经理和本区富有实践经验的公司经理)进行测评。
Operational decision-making is guided by certain business ideas and operating principles. To achieve a certain business goal, we select and decide from a number of different execution plans an action plan that is effective under the current conditions and with the best economic efficiency. Business decision-making is the key to determining the success or failure of a business. In order to succeed in making business decisions in the ever-changing market competition, operators must possess some important psychological factors before they can control the market and perform their duties with ease and withstanding the test and baptism of the market situation. How to achieve successful business decisions? What are the most important psychological factors that make business decision-making successful? On this issue, the author designed a questionnaire based on a typical survey of psychological factors of business decision-making. The company’s managers (including the outstanding directors and managers recognized by the central government, and the managers of the company with practical experience in the region) conduct assessments.