海洋旅游是众多海洋经济产业中的新兴产业。浙江具有得天独厚的海洋旅游资源、坚实的海洋旅游产业发展基础、快捷的旅游交通条件以及优越的区位条件和巨大的客源市场。在建设“海上浙江”的大背景下,必须提高认识,把握发展趋势,把发展海洋旅游提升到战略高度,协调各方力量,整合海陆资源,促进海洋旅游的可持续发展。 Ocean tourism is a new industry in many marine economy industries. Zhejiang has a unique marine tourism resources, a solid foundation for the development of marine tourism industry, fast transportation and tourism conditions and superior location conditions and a huge source market. Under the background of building “maritime Zhejiang”, we must raise our awareness and grasp the development trend, take the development of marine tourism to a strategic level, coordinate the efforts of all parties, integrate the land and sea resources and promote the sustainable development of marine tourism.