互动教学在旅游市场营销课程中具有较大的应用价值,但依然受到来自教师和学生的不同因素的限制,任课教师应用互动教学的主动性偏弱且经验不足,学生参与不够。因此建议通过引导来增强任课教师对旅游市场营销课程互动教学的重视,并帮助提升任课教师的实践经验,充分了解学生的特征,有针对性地开展互动教学。 Interactive teaching has great application value in tourism marketing course, but it is still limited by different factors from teachers and students. Less active and less experienced teachers apply interactive teaching and students’ participation is not enough. Therefore, it is suggested that teachers should be encouraged to pay more attention to the interactive marketing of tourism marketing courses by guiding them, and help enhance the practical experience of teachers and fully understand the characteristics of students and carry out interactive teaching in a targeted manner.