公共关系事业在中国十余年的发展，使企业对公共关系的认识逐渐成熟。在企业形象树立、政府关系协调、新闻报道组织、文体公益活动赞助方面，企业投人越来越多的财力、物力，并开始委托专业公关公司进行整体策划、执行。但在产品营销这一企业经营的重要环节，中国企业家对... Public relations business in China more than ten years of development, so that corporate awareness of public relations gradually mature. In terms of establishing corporate image, coordinating government relations, organizing news reports and sponsoring cultural and sports activities, more and more financial resources and material resources are invested by enterprises, and professional PR companies are commissioned to conduct overall planning and execution. However, product marketing in this important part of business, Chinese entrepreneurs on ...