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保险电子商务指的是在以前传统的保险运营方式中增加网络交易形式,这篇文章是在对电子商务营销模式的分析中主要研究它对于保险营销的双面影响,然后根据我国的实际情况提出相关改善意见,进一步完善电子商务在保险行业的发展。
Insurance e-commerce refers to increasing the form of online transactions in the traditional insurance operation mode. This article mainly studies its double-sided impact on insurance marketing in the analysis of e-commerce marketing mode, and then puts forward according to the actual situation in our country Relevant improvements to improve the further development of e-commerce in the insurance industry.