“产品难卖，生意难做，微利甚至赔本经营”是近几年家电市场的突出表现。有人把家电市场的这一难题归于市场饱和导致的需求减弱。从家电市场的运行轨迹来看，近几年我国家电市场的发展速度惊人，普及速度也高于一些发达国家，但我国作为一个内需主导型的发展中国家，其自身具 “Difficult to sell products, business difficult to do, meager profit or even lose money” is the outstanding performance of the appliance market in recent years. Some people put the home appliance market this problem as saturation saturation caused by the demand weakened. From the running track of the home appliance market, in recent years, the development of China’s home appliance market has been staggering and the speed of popularization is also higher than that of some developed countries. However, as a developing country with domestic demand-oriented, its own