在成功企业的背后都有许多小故事。这些小故事谈不上什么大智慧大策略,仅仅是细微之处多想一点,多走一步,却为成功铺下了基石。如今被誉为“经营之神”的王永庆,在16岁就开始经营自己的小米店。他每新给一家顾客送米时,都要打听这家有多少人吃饭,每人饭量如何,据此估计这家下次买米的大概时间,记在本子上。到时候,不等顾客上门,他就主动将米送过去。王永庆还发现嘉义大多数家庭都靠做工谋生,收入微薄,少有闲钱。所以他每次送米上门从不急于收钱,而是记好每个顾客发薪水的日期,等顾客领了薪水,再去收米款,每次都十分顺利,从无拖欠现象。这一点小构想,逐渐扩充演变成为其事业管理的逻辑,以至于今天台塑企业各项管理制度的基本概念都起源于此。在迪斯尼乐园里,曾有一位游客向一名正在扫地的清洁工询问哪里有冰水。这名清洁工无法丢下手边的清洁机器,就指引游客到对面的饮水机。当这位游客走到对面时,已经有一名服务员端着纸杯迎上来问:“您想要杯冰水,是吗?”原来,清洁工旁的一名员工已经用无线电对讲机通知了对面。戴尔公司在每个媒体上刊登的电话都不同,这样从电话的打入量就可以统计出媒体的有效传播率,进而选择那些最有效的媒体进行持续广告刊登。并非说只是大企业才寻求细节 Behind the successful business there are many stories. These little stories can not talk about what the great strategy of big wisdom, just a little more thought about the nuances, take one step further, but laid the cornerstone of success. Now known as “God of Business ” Wang Yongqing, at the age of 16 began to operate his own millet shop. Every time he sends a meter to a customer, he asks about how many people there are for dinner and how much each person will eat. According to this, he estimates the approximate time for buying this next time and records it in his book. At that time, waiting for customers to come, he took the initiative to send the rice in the past. Wang Yongqing also found that most families in Chiayi rely on work to earn a living, low income, few spare cash. So every time he sent rice home in no hurry to collect money, but remember each customer paycheck date, waiting for the customer received a salary, then to collect rice, each very smoothly, from no arrears. This little idea gradually expanded and evolved into the logic of its career management, so that the basic concepts of various management systems of Formosa Plastics enterprises originated here. In Disneyland, a visitor once asked a cleaning lady who was sweeping to ask where there was ice water. The cleaner could not leave his cleaning machine at his disposal to guide visitors to the water dispenser across the street. When the visitor walked across, there was already a waiter carrying a paper cup and asked: “You want a glass of ice water, is it?” Originally, a staff member near the cleaners had already notified by the radio intercom . The phone numbers that Dell publishes in each media are different, so that the number of inbound calls can be used to measure the effective rate of media distribution, and then select the most effective media for ongoing advertising. Not to say that only large companies are seeking details