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i黑马2013年美国超级碗(Super Bowl)播出的时候,在我们公司的以色列总部,Soda Stream的高管们正聚在一家酒吧里观看,超级碗当地的播出时间是午夜到凌晨4点,我的同事们都不想错过直播。因为Soda Stream买了一个超级碗广告,这是第一家以色列公司购买超级碗广告。当时,有1亿多观众看到了我们的广告,但却是以一种令人意想不到的方式。因为一个没在电视上播出的广告反而获得了更多关注。超级碗的广告,是一个告知美国市场,Soda Stream将变身软饮业严肃参与
i Black Horse When the Super Bowl was broadcast in 2013 at our corporate headquarters in Israel, Soda Stream executives were looking at a bar where Super Bowl was airing from midnight to 4 am My colleagues did not want to miss the live broadcast. Because Soda Stream bought a Super Bowl ad, this is the first Israeli company to buy a Super Bowl ad. At that time, over 100 million viewers saw our ad, but in an unexpected way. Instead, an ad that was not broadcast on television got more attention. Super Bowl advertising, is a tell us the United States market, Soda Stream will transform the serious involvement of the soft drink industry