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足球,令人类注入万般情感的根源。它蕴含着对梦想的孜孜追求,它预示着对胜利的永不言弃,它代表着对团队的忠诚信赖,它意味着对自我的不断超越。在足球比赛不断升温的狂热之中,在对足球运动不断投入的情感之中,在对足球精神不断感悟的体验之中,2007年盛夏,CCTV-5再度出击,引发“风云足球”狂潮。以足球为媒,搭建品牌与消费者间的沟通平台,实现品牌内涵与足球精神在价值链上的无缝对接。
Football, so that human into the root causes of all kinds of emotions. It embodies the pursuit of dreams, which herald the never-ending victories, which represent the trustworthiness of the team, which means continuous self-improvement. Among the enthusiasm for the football game, among the emotions that continue to be devoted to football, among the experiences of constant perception of the football spirit, in the summer of 2007, the CCTV-5 attacked again, triggering a frenzy of “football situation.” To football as a media, to build a platform for communication between brands and consumers, to achieve the brand meaning and football spirit in the value chain seamless docking.