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新媒体迅猛发展,舆论环境发生重大变化,尤其是近年来涉农突发事件以及网络涉农不良信息的传播,对农业生产造成了广泛而深刻的影响,直接危害到农业生产的安全。新媒体发展的现状如何,对农业生产的影响如何,在新媒体环境下如何应对涉农舆情,是一个必须要面对和解决的全新课题。
The rapid development of new media has led to major changes in the media environment. In particular, in recent years, the emergencies involving agriculture and the spread of poor information on Internet-related networks have caused widespread and profound impacts on agricultural production and directly endangered the safety of agricultural production. How the current situation of new media development affects the agricultural production and how to deal with the agriculture-related public opinion in the new media environment is a brand-new topic that must be faced and solved.