德国的许多企业,虽然不像奔驰、西门子那样声名显赫,但是若以市场占有率为标准判断,它们却是真正的超级明星,在世界市场上,其产品往往占到70%～90%的市场份额,德国对外贸易顺差的很大一部分是由它们创造的。它们是如何成功的呢?产吕——市场专业化与地区多样化相结合。德国中小企业将纵向的产品——市场专业化与横向的地区多样化相结合,以避免与大企业发生正面冲突。它们通常将自己的全部资源集中于一个非常狭 Many companies in Germany, although not as prominent as Mercedes-Benz and Siemens, but if judged by market share, they are truly superstars. In the world market, their products often account for 70% to 90% of the market share. A large part of Germany’s foreign trade surplus was created by them. How are they successful? Producing Lu—market specialization combined with regional diversification. German SMEs combine vertical product-market specialization with horizontal regional diversification to avoid head-on conflict with large companies. They usually focus their entire resources on a very narrow