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随着社会政治、经济环境的变化和全社会信息化程度逐步加深,我国的物流企业迫切需要通过营销创新来提升自身竞争力。市场环境的变化与竞争的加剧也为物流企业营销创新提供了动力和发展方向。物流企业的发展不仅需要自身管理水平和硬件设施的完善与提升,更加需要市场开发与营销推广。行业竞争、客户需求的变化和经济环境的影响等外在因素和企业内部因素共同作用,推动了物流企业的营销创新。
With the changes of social, political and economic environment and the gradual deepening of informatization of the whole society, the logistics enterprises in our country urgently need to promote their own competitiveness through marketing innovation. The change of market environment and the intensified competition also provide the driving force and development direction for the logistics enterprise’s marketing innovation. The development of logistics enterprises not only need to improve their own management level and hardware facilities, and more need market development and marketing. Industry competition, changes in customer needs and the impact of economic environment and other external factors and internal factors play a role in promoting the marketing innovation of logistics enterprises.