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随着营销环境的快速更迭与数字营销传播时代的来临,“广告”定义的外延得到拓展,广告活动借助于更多类型的媒介得到了更好的发展。广告与营销之间的关系更加密不可分。探讨新兴时代背景下的“广告”定义有助于我们从变革着的营销环境出发,深入探讨传统广告理论的新兴发展与变革。本文将对“广告”定义的新探讨作出浅要的分析。
With the rapid change of marketing environment and the era of digital marketing communication, the definition of “advertisement” has been extended, and the advertising campaign has been better developed with more types of media. The relationship between advertising and marketing is more inseparable. Exploring the definition of “advertisement” in the emerging era helps us to proceed from the changing marketing environment and probe into the emerging development and transformation of traditional advertising theory in depth. This article will make a brief analysis of the new discussion of the definition of “advertisement.”