消费者是行使消费的主体,消费者的消费行为是一种满足需要的行为,消费者的消费行为过程,是由刺激引起,在消费者心理产生复杂的思维活动,形成和产生消费行为最后达到需要的满足。因此,消费者行为的一切活动都是消费者心理活动过程的反映,消费行为,无论衣、食、住、行,还是社交与友情,都是在满足消费者个体 Consumer is the main body to exercise the consumer’s consumer behavior is a behavior to meet the needs of consumers, consumer behavior process is caused by the stimulus, in the consumer psychology to produce complex thinking activities, the formation and production of consumer behavior finally reached Satisfaction needed. Therefore, all activities of consumer behavior are reflected in the process of consumer psychology, consumer behavior, whether clothing, food, housing, transportation, or social and friendship, are to meet the individual consumer