旅游纪念品的好坏直接影响着当地旅游业的兴盛或是衰退。好的旅游纪念品就像是一个活广告一样,它会给人留下无声的印象,与此同时也是在旅游业方面起着宣传的作用,好或者坏消费者自己品味。纪念品可以带动当地经济的发展,也会很有可能是当地的经济向前发展最最原始的力量。本文主要是从,在以湖湘文化为大背景的前提下,来研究与探析湖南旅游纪念品的开发和设计。 Tourist souvenirs directly affect the quality of the local tourism boom or recession. A good tourist souvenir, like a living advertisement, gives a silent impression, at the same time as a propaganda part in the tourism industry, good or bad consumers themselves. Souvenirs can drive the development of the local economy and most likely the most primitive force for the local economy to move forward. This article mainly studies and analyzes the development and design of tourist souvenirs in Hunan on the premise of taking Huxiang culture as the background.