我们公司主要生产F品牌的系列产品,一直追求专业线品牌的细分化产品,推出了洁面乳、爽肤水、面膜、面霜、精油等品种；同时又注重日化品牌的大众化产品,如洗发水、沐浴露等产品。精油的价格从100-300元不等,其他产品的价格从40-100元不等。2003年下半年,凭借独特的整店形象和个人护理用品专卖店的概念。杀入X市场。一场招商会下来,签单踊跃,业绩喜人。公司上下都欢天喜地,作为一个小品牌,这样的开门红能不让人兴奋吗?然而,到了2004年,市场不但没有像当初所预测的那样迅速发展,反而,加盟店名存实亡,美导下店卖多少就补多少货,甚至加盟店不愿意美导下店,根本没有兴趣继续做F品牌。市场呈雪崩状态,加盟店怨声载道,代理商因利润低而不愿意再扶持,厂家因销量低、人员费用高而进退两难。就这样又过了一年多,加盟店“死”了又开,开了又“死”,利润越来越薄。毛病到底出在哪了呢?我们还能继续做下去吗? Our company mainly produces F brand series of products, has been the pursuit of professional line brand segmentation products, introduced the cleansing milk, toner, mask, cream, essential oils and other varieties; also pay attention to the popular brand of popular products such as shampoo, Shower gel and other products. The price of essential oils ranges from 100-300 yuan, the price of other products ranges from 40-100 yuan. The second half of 2003, with a unique image of the entire store and personal care products store concept. Kill X market. A merchants will come down, sign an active, performance is gratifying. However, by 2004, the market not only failed to grow rapidly as originally predicted, but franchisees exist in name only, the United States under the guidance of the number of stores sold Fill up how many goods, and even franchisees do not want to lead the United States shop, there is no interest to continue to do F brand. The market was in an avalanche state, franchise stores complained that agents are reluctant to support them because of low profits, and manufacturers are facing dilemmas due to low sales and high staff costs. It is more than a year later, franchise stores “dead” again opened, opened and “dead”, profits are getting thinner and thinner. Where’s the problem? Where else can we continue?