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【Abstract】The paper sets out why creativity has become so important to urban and regional economics. It focuses on the role of creativity， creative industries， creative economy， creative class and creative cities for the modern urban economics. It points out the idea that the power of the future economy lays within the development of the creative city. The aim of a creative city is to make us to think of our city as a living work of art， where citizens can involve and engage themselves in the creation of a transformed place. Every city can be more creative that it currently is and the task for the city wanting to be creative is to identify， nurture， harness， promote， attract， and sustain talent and to mobilize ideas， resources and organizations.
【Key words】creative economy， creative cities， urban economics， creative class， sustainable development.
1. Introduction
Cities， large or small， must be receptive to the best and most innovative ideas and talents from around the urban world. To be competitive， cities need to set objectives about how to use efficient and effective all their resources： economic； political， and most of all， cultural resources. To be successful and to obtain and retain a long-run sustainable competitive advantage cities must not neglect their creative and cultural potential.
Cities have always been the centers of culture and civilization and the hubs of creation. But today they face enormous challenges （infrastructural， economic， social and environmental problems） and dramatic changes are taking place. There has to be a paradigm shift in the way cities are managed.
A creative city is a better place to live， work and play in. It is a local place that appreciates the advantage of investing in people， entrepreneurship and innovation.
2. The Creative City： Innovation， Research and Development
Babel， Sodoma， Babylon， Alexandria， Athena and Rome were viewed as standing for human power， wisdom， creativity， and vision， but also for human perversion and destruction. Images of the modern cities restated this ambivalence with fresh intensity. Great modern cities like London， Paris， Berlin， Toronto， Boston and New York， have repeatedly been portrayed as sites of opportunity， power， vitality and creativity.
Successive stages in the development of cities’ economy were described in terms of a core of characteristic growth， such as efficiency， productivity and flexibility. Within the knowledge-based society and economy， the defining elements of the new economy have put creativity and innovation （including social innovation） at the center of success and long-run sustainable competitive advantage. 3. The Creative City and the New Urban Economy
Every city should be working to identify opportunities in the new knowledge-based society and creative economy and readying itself to catch the wave.
The new economy has caused a positive revaluation of urban assets. In the new economy factors such as intangible assets， intellectual capital， human capital， quality of life， and research institutions are much more significant. The challenges created for cities by the new economy are becoming opportunities for a sustainable development.
Success requires， first， confronting and overcoming the complex challenges and， then identifying and capitalizing on the opportunities create by the new economy.
There are some steps to be taken today to develop a creative city and put in place the elements that will support creativity and innovation at the local level. No single city can be looked as a model.For every problem or objective relating to making cities better， there are examples of successful and creative effort.
4. How to Become a Creative City？
To become a creative city， it is essential not only to have information and creativity but also the ability to use them properly. Long-run exogenous and endogenous determined competitive advantage and sustainable growth depend on being able to attract the right talents. By taking a look at history we may find many legendary figures that were not only talents science but were also well versed in artistic pursuits. Einstein， for instance， was a violinist， Galileo a poet. For a creative city， the creation of new wealth by putting these resources to good use can facilitate a better understanding of a society’s development needs on which a clear vision， priorities and strategies can then be developed to involve the widest possible participation in creative pursuits.
Conclusions
The most important elements of the creative City are：
Not only artists， scientists， workers and craftsmen should involve themselves with the creative work， but also all citizens should evolve （or expand） their creative activity. It is necessary to encourage production of useful and cultural valuable goods and services， and to improve environment of factories and offices.
Universities， technical schools， research institute， theatre， libraries and cultural institutions which support creative activity of science and art in a city have to function as creative support infrastructure.
The environmental policy is crucial. It preserves historical heritage and a city’s environment and improves amenity. Consequently， citizens enhance their creativity and sensitivity.
A city has to have the well-balanced economic basis which supports sustainable and creative region.
In terms of public administration， the Creative city is composed of the creative integrated urban policy， unified cultural policy with industrial policy and environmental policy under the democratic management of the public finance.
The Creative City is both a call for imaginative action in the development and running of urban life and a clear and detailed toolkit of methods by which our city can be revived and revitalized. The Creative City’s effect on actual revitalization is a subject of intense debate worldwide.
【Key words】creative economy， creative cities， urban economics， creative class， sustainable development.
1. Introduction
Cities， large or small， must be receptive to the best and most innovative ideas and talents from around the urban world. To be competitive， cities need to set objectives about how to use efficient and effective all their resources： economic； political， and most of all， cultural resources. To be successful and to obtain and retain a long-run sustainable competitive advantage cities must not neglect their creative and cultural potential.
Cities have always been the centers of culture and civilization and the hubs of creation. But today they face enormous challenges （infrastructural， economic， social and environmental problems） and dramatic changes are taking place. There has to be a paradigm shift in the way cities are managed.
A creative city is a better place to live， work and play in. It is a local place that appreciates the advantage of investing in people， entrepreneurship and innovation.
2. The Creative City： Innovation， Research and Development
Babel， Sodoma， Babylon， Alexandria， Athena and Rome were viewed as standing for human power， wisdom， creativity， and vision， but also for human perversion and destruction. Images of the modern cities restated this ambivalence with fresh intensity. Great modern cities like London， Paris， Berlin， Toronto， Boston and New York， have repeatedly been portrayed as sites of opportunity， power， vitality and creativity.
Successive stages in the development of cities’ economy were described in terms of a core of characteristic growth， such as efficiency， productivity and flexibility. Within the knowledge-based society and economy， the defining elements of the new economy have put creativity and innovation （including social innovation） at the center of success and long-run sustainable competitive advantage. 3. The Creative City and the New Urban Economy
Every city should be working to identify opportunities in the new knowledge-based society and creative economy and readying itself to catch the wave.
The new economy has caused a positive revaluation of urban assets. In the new economy factors such as intangible assets， intellectual capital， human capital， quality of life， and research institutions are much more significant. The challenges created for cities by the new economy are becoming opportunities for a sustainable development.
Success requires， first， confronting and overcoming the complex challenges and， then identifying and capitalizing on the opportunities create by the new economy.
There are some steps to be taken today to develop a creative city and put in place the elements that will support creativity and innovation at the local level. No single city can be looked as a model.For every problem or objective relating to making cities better， there are examples of successful and creative effort.
4. How to Become a Creative City？
To become a creative city， it is essential not only to have information and creativity but also the ability to use them properly. Long-run exogenous and endogenous determined competitive advantage and sustainable growth depend on being able to attract the right talents. By taking a look at history we may find many legendary figures that were not only talents science but were also well versed in artistic pursuits. Einstein， for instance， was a violinist， Galileo a poet. For a creative city， the creation of new wealth by putting these resources to good use can facilitate a better understanding of a society’s development needs on which a clear vision， priorities and strategies can then be developed to involve the widest possible participation in creative pursuits.
Conclusions
The most important elements of the creative City are：
Not only artists， scientists， workers and craftsmen should involve themselves with the creative work， but also all citizens should evolve （or expand） their creative activity. It is necessary to encourage production of useful and cultural valuable goods and services， and to improve environment of factories and offices.
Universities， technical schools， research institute， theatre， libraries and cultural institutions which support creative activity of science and art in a city have to function as creative support infrastructure.
The environmental policy is crucial. It preserves historical heritage and a city’s environment and improves amenity. Consequently， citizens enhance their creativity and sensitivity.
A city has to have the well-balanced economic basis which supports sustainable and creative region.
In terms of public administration， the Creative city is composed of the creative integrated urban policy， unified cultural policy with industrial policy and environmental policy under the democratic management of the public finance.
The Creative City is both a call for imaginative action in the development and running of urban life and a clear and detailed toolkit of methods by which our city can be revived and revitalized. The Creative City’s effect on actual revitalization is a subject of intense debate worldwide.