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中国传统文化历史悠久、博大精深,有着深厚的文化底蕴,彰显着中华民族传统文化别具一格的魅力。图形元素是中国传统文化中比较重要的构成元素,有着非常悠久的发展历史,从文字的演变、书法艺术和服饰图案的丰富多彩都体现着图形元素的独特魅力。在现代平面设计中,巧妙地融入中国传统图形元素,将会使得平面设计的意蕴更丰富、更具有文化气息,给人一种耳目一新的感觉,以及文化视觉冲击,触碰人们的心灵和思想。本文简单分析了中国传统图形元素的意蕴,以及在平面设计中渗透中国传统图形元素的有效策略。
Traditional Chinese culture has a long history, broad and profound, has a profound cultural heritage, highlighting the unique charm of the Chinese nation’s traditional culture. Graphic elements are the more important elements of Chinese traditional culture. They have a very long history of development. From the evolution of writing, the richness and diversity of calligraphic arts and costumes embody the unique charm of graphic elements. In modern graphic design, the ingenious integration of Chinese traditional graphic elements will make the meaning of graphic design richer and more cultural, giving people a refreshing feeling, as well as cultural and visual impact, touching people’s minds and thoughts. This article briefly analyzes the connotation of traditional Chinese graphic elements and the effective strategies of penetrating Chinese traditional graphic elements in graphic design.