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全媒体时代,“正能量”在大学生中的传播呈现出主体个体化、内容多元化、渠道立体化、受众主体化、效果不可控化等特点。因此,要以社会主义核心价值观引领全媒体发展方向,通过开展媒介素养教育、挖掘培育“正能量”典型、整合多方资源进行立体式传播、注重内外转化形成传播合力、构建有效监管评估体系等来促进“正能量”在大学生中的传播。
In the era of all media, the dissemination of “Positive Energy ” among college students presents the characteristics of subject individualization, content diversification, channel stereoscopicization, audience subjectivism, and uncontrollable effects. Therefore, it is necessary to lead the direction of the development of all media with the core values of socialism, to develop the model of cultivating “positive energy ” through media literacy education, integrate the multi-dimensional resources for the three-dimensional communication, focus on the transformation of internal and external forces to form an effective communication system and establish an effective regulatory evaluation system Etc. to promote the “positive energy” in the spread among college students.