企业的营销计划,我们往往以为是营销部门和市场部门共同完成的,事实上能够达成销售目标,和生产、财务、研发、物流部门之间的关系密不可分。而我们发现,在企业中,真正与客户发生面对面“亲密接触”的部门除了营销部门以外,客户服务部也是天天在和顾客打交道,事实上,他们在扮演者第二支营销队伍,保障和促进摆脱各种顾客的疑问和不满意的地方,为销售和品牌建立持续不断地做加法。而在许多形成规模和市场优势的企业中,并没有建立这样的服务。部门或者服务职能,认为这些由公司的前台接待一下,或者销售部处理一下就可以了,不太重视第二支队伍的建设和管理。 Business marketing plan, we often think it is the marketing department and marketing department to jointly accomplish, in fact, to achieve sales targets, and production, finance, research and development, the relationship between the logistics sector are inseparable. And we found that in the business, the real face-to-face with customers “Intimate Contact ” department In addition to the marketing department, customer service department is also dealing with customers every day, in fact, they are playing the second marketing team, security And to promote the question of getting rid of all kinds of customers and dissatisfaction place, for the sales and brand establishment continuously add. And in many scale and market advantages of enterprises, and did not establish such a service. Department or service function, think these are received by the front desk of the company, or sales department to deal with it, do not attach great importance to the construction and management of the second team.