“面对日益迅猛的市场经济大潮,邮电企业无疑要重视宣传推销自己,但这种宣传推销并非是投入得愈多愈好,愈大愈好。这里既有一个投入与产出的效益问题,也有一个适时与适度的问题,我们的策略应该是:尽可能地用较少的投入获得较大的宣传效果,尽可能地扩大正宣传效应,避免或减少负效应。”南阳地区局局长乔福昌的这段话,正是该局从事业务宣传之道的切身体验。 “Faced with the tide of increasingly rapid market economy, postal and telecommunications enterprises will undoubtedly attach importance to publicity and marketing themselves, but such publicity and promotion are not the more they are invested in, the greater the better. Here are both the benefits of input and output , There is also a timely and appropriate question. Our strategy should be: to get as much publicity as possible with less investment and to maximize the positive publicity effect so as to avoid or reduce the negative effect. ”The director of Nanyang Prefecture Qiao Fuchang this passage, it is the Bureau of business advocacy of the road experience.