论文部分内容阅读
品牌具有一种压倒性优势,高于具体的企业工作,可以说,品牌是拉动员工忠诚度的最大作用力,它既拉动着内部员工的忠诚,也拉动外部消费者的忠诚。
The brand has an overwhelming advantage over the specific corporate work. It can be said that the brand is the greatest force that drives employee loyalty. It not only stimulates the loyalty of internal employees, but also stimulates the loyalty of external consumers.