现代大众传播中，受众在受传过程中的主体性日益明显，这表现在受众对视听媒介及其内容的选择上，也表现在他对所选择的内容的审辨、加工、记忆上。这两个过程都以受众注意为起点，并自始至终伴随着受众注意的参与。这使得受众注意成为编辑实践和理论研究者必须深入探讨的课题? In modern mass media, the subjectivity of the audience in the process of being transmitted is increasingly obvious. This is reflected in the audience’s choice of audiovisual media and its contents as well as in his examination, processing and memory of the selected content. Both processes begin with the audience’s attention and are always accompanied by the attention of the audience. This makes the audience pay attention to become editor practice and theoretical researchers must be in-depth discussion of the issue?