对于有战略眼光的国内电冰箱生产企业而言,面对竞争日趋激烈、空间日趋狭小的城市市场,已经到了调整市场战略的关键时刻,他们需要将关注的目光投向农村。 首先,让我们来了解一下农村的状况。据中国农村家电市场联合调查组1999年2月对东南部14个省50多个县市300多个乡镇所作的调查显示,农村家庭 For domestic refrigerator manufacturers with strategic vision, in the face of increasingly fierce competition and increasingly narrow urban markets, they have come to a critical moment in adjusting their market strategies. They need to focus their attention on rural areas. First of all, let’s take a look at the rural situation. According to a survey conducted by the China Rural Household Appliances Market Survey Group in February 1999 on more than 300 townships in more than 50 counties and cities in 14 provinces in the southeast, rural families