动画角色是动画片的灵魂,观众对一个动画角色的价值判断不单纯停留在其外在的造型层面,还包括对角色性格内涵的认同。伴随着动画的产业化,动画角色形象的价值逐渐被提升到商务运作高度。 Animated characters are the soul of animated cartoon. The audience’s judgments on the value of an animated character do not simply stop at the external styling level, but also include the connotation of the character’s character. With the industrialization of animation, the value of the image of animated characters has gradually been raised to the height of business operations.