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越来越多中国企业走出国门,越来越多中国自主品牌期望在国际市场上寻求一片天地。同时,也越来越多的人们发现自主品牌在国外的售价竟然比在国内的低。2012年3月7日,全国政协委员、联想集团董事长杨元庆在一次政协小组讨论会上说,“联想电脑在国内没办法卖的不贵,有17%的增值税必须加到价格里面,并不是要搞价格歧视”。本文将对中国自主品牌外贱内贵的现状及深层次原因进行浅析,最后提出一些个人的政策建议。
More and more Chinese enterprises go abroad, more and more Chinese independent brands expect to seek a world in the international market. At the same time, more and more people find that the selling price of their own brands abroad is even lower than that in China. On March 7, 2012, Yang Yuanqing, member of the CPPCC National Committee and chairman of Lenovo Group, said in a panel discussion at the CPPCC that “Lenovo is not expensive to sell in the country. 17% VAT must be added to the price, Not to engage in price discrimination ”. This article will analyze the status quo and reasons of the out-of-houseness of China’s own brands, and finally put forward some personal policy suggestions.