论文部分内容阅读
国内宽带业务具有巨大的发展空间且发展非常迅速。2002年,一股宽带风暴开始掀起,中国电信极力推广xDSL、WLAN等一批主打宽带业务,宽带业务成为中国电信的核心业务,2002年中国电信发展宽带用户137.9万户,2003年9月达600万户,到2003年底达到735万户。同时中国网通也开始了相应的宽带推广活动并于2003年下半年对外公布一份宽带战略时间表:2004年将宽带用户发展到800万,2005年到1500万左右,2006年达到2500万的规模。可见,宽带业务已成为固定运营商主要推广的重点业务之一,市场开始进入宽带时代,而固定运营商要发展好宽带业务,了解与把握宽带时代下的用户需求趋势就变得异常关键,而这又涉及用户满意度的问题,本文将围绕此进行阐述。
The domestic broadband business has huge space for development and has developed rapidly. In 2002, a wave of broadband storms started to take off. China Telecom tried its best to promote a number of major broadband businesses such as xDSL and WLAN. Its broadband business became the core business of China Telecom. In 2002, 1.379 million broadband subscribers were developed by China Telecom and reached 600 in September 2003 The number of households reached 7.35 million by the end of 2003. At the same time, China Netcom also started corresponding broadband promotion activities and announced a broadband strategy schedule in the second half of 2003: the number of broadband subscribers will grow from 8 million in 2004 to 15 million in 2005 and reach 25 million in 2006 . It can be seen that broadband services have become one of the key services promoted by fixed operators and the market has entered the era of broadband. For fixed operators to develop broadband services, it is crucial to understand and grasp the trend of subscriber demand under the broadband era. This in turn involves the issue of user satisfaction, this article will elaborate on this.