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广告设计是高校广告学专业的重要课程之一,如何将广告设计课堂教学与市场相结合,提高学生的实践能力与创新能力,是高校艺术设计教育面临的重要问题之一,而将“以赛促教”引入广告设计课程是一种有效的教学尝试。探讨广告设计课程中指导学生参赛的相关教学问题,为实现更好的教学突破总结经验。
Advertising design is one of the major courses in college advertising science major. How to combine advertising design classroom teaching with the market to improve students’ practical ability and innovation ability is one of the most important problems faced by college art design education. Sayra teach "The introduction of advertising design courses is an effective teaching attempt. To discuss the related teaching problems that guide the students to participate in the course of advertising design, and to sum up the experience in order to achieve a better teaching breakthrough.