从组织运力,跋涉千里为灾区捐款捐物;到社群沟通,举手之劳为弱势群体赠送书籍,越来越多的本土化妆品企业通过各种公益活动,诠释自己心中的那份“正能量”。通常理解下,公益活动是规模型企业用来扩大品牌影响力,提升美誉度的主要手段。在中国本土化妆品企业中,公益活动更像传播行业正能量、树立奉献精神主流价值观的“圈内社交名片”。或许,公益活动并不能回报可以量化的经济效益,但对于 From organizational capacity, trek thousands of miles for the disaster areas donations and donations; to the community to communicate, hand in hand for the disadvantaged groups donated books, more and more local cosmetics companies through a variety of public welfare activities, interpretation of their hearts share “positive energy” . It is generally understood that public welfare activities are the main means by which large-scale enterprises can expand their brand influence and enhance their reputation. In China’s local cosmetics companies, public service activities are more like spreading the positive energy of the industry and establishing the “social circles” of mainstream values ​​of dedication. Perhaps, public service activities can not return economic benefits that can be quantified, but for